BERLIN FASHION WEEK 2- 7 JULY 2013
“VISION in MOTION”
This is a story of a journey that began with a slow, thoughtful shake of the head. Gaborone fashion week? Sure. But Mercedes-Benz fashion week??!NO WAY, would i have thought ! Well, one chilly Friday morning, I got an invitation that changed my life. My fashion career. BERLIN MERCEDES-BENZ FASHION WEEK July 2013.
I was invited with other 11 African fashion designers, fashion multipliers, specialized journalists and bloggers. At the invitation of the federal foreign office, from July 2 to July7 th 2013!! The list included some of Africa’s well known and celebrated fashion bloggers, Nancie Mwai (The fashion notebook), former ELLE Fashion Editor- Asanda Sizani, Style Guide’s Robyn Cooke, tv persenter Diana Opoti of Designing Africa, Nigerian designer Mai, International Botswana designer Koketso Chiepe,Chief Editor Dimeji Alara of Style Mania magazine, Awa Conateh of Yaws Creations, Creative Director of Merchants on Long Tammy Tinker, Jeffrey Kimathi of Jumhuri Wear and Buyu Line, Omoyemi MD of Lagos Fashion and design week. I must add that, This is also the biggest birthday present iv ever received! Inspired by my untold African fashion stories, as i think- i travel, as i love i attracted.
BERLIN FASHION WEEK
Fashion shows, exhibitions, trade shows and plenty of events attracted internationally acclaimed designers, reviewers as well as fashion enthusiasts to the fashion metropolis of Berlin. The Bread and Butter fashion fair was among our favourite, 600 exhibitors showing everyday fashion! The Premium at Gleisdreieck and the Mercedes Benz fashion week was the icing of the cake! The catwalk colours where bright and we were reminded how the colour palette for next season was as well as the trends. Graphics, monochromatic fashion, flower bed, colour, silk graphic scarves for both men and women, men’s fashion from 2 500designers all over the world. Metal patterned eyewear and shoes provided a chic wink to the futurist trend. All in all, the storyline for Berlin fashion week was futurist classic.
THE FASHION TRADE SHOWS
Themed “if you do it right, it will last forever”, design, contemporary fashion and accessories is what the ETHNICALLY fashion show International trade fair is all about, for eco-fair street and casual wear. I particularly felt Bread and butter was my cloud 9, whereas the International Premium trade show in simple terms was a place where brands meet.
BREAD AND BUTTER TRADE SHOW
AFRICA FASHION DAY BERLIN (Mercedes-Benz)
PRESS CONFERENCE Africa Fashion Day Berlin: DR AUMA OBAMA (Obama’s sister) giving a speech about Africa fashion Day, Africa and the diaspora. “Africa is increasingly seen as a continent with complex cultures and traditions which generates unique and distinct talents. In many ways, Africa can and must be regarded as an equal partner in the creative sector by now. Africa Fashion Day Berlin is an excellent example for this development. It is perfectly suited to demonstrate Africa’s growing self-awareness and presence on the world stage.” far left: Beatrice Angut Oola, founder of Africa Fashion Day Berlin, said, “We are becoming global. Everything is international and I think African fashion has a place. Left: Jewelry designer.
MY LOOK for the show
THE FASHION AFICIANDOS
Nancie Mwai (The Fashion notebook)
Asanda Sizani (Gracia Magazine’ s fashion Columnist)
MY LOOK (notice: i am not wearing heels in any of the pictures, this is was intentional. Who would want to rush for Sale and shopping in heels? I had THINK like a FRUGAL “fashionista”. Also it was for easy and comfortable sight seeing) 🙂
day 2 look
BERLIN – THE INSPIRATIONS
Germany Land of IDEAS and INNOVATION BERLIN
They created a whole living room, a family room, from light bulb, to the PC, the LCD, to the fan its no doubt that Berlin is such an inspirational city. From beautiful architectural that form their way into clothes to mouth-watering dishes that represent a perfect ingredient from each country.Though some buildings looks dilapidated, they add a certain ancient look and some strength as part of the city’s art and tourist attraction. Nonetheless, just inhaling Berlin air, gives one inspiration in small doses.
The men are forever snap ready. 80% of the stylish people are saw where men, and they wore colour and texture really well.cool.
Had the opportunities to watch dummy variete show 2.0. Absolutely amazing human gestures! I was left inspired.
i ARRIVED IN berlin, FROM THE AIRPORT TO THE HOTEL, the driver turned on KISS FM. I didnt think id hear a hip hop song nor rnb song, KISS FM played Daft Punk and Pharrell Williams. This song will forever remind me of Berlin is “Get lucky”. What an appropriate song title. It PLAYED IN EVERY i hopped onto,plus Pharrell Williams was in BERLIN for the MERCEDES-BENZ fashion week. How perfect?? :)!
I explored my own creative identity while integrating art and culture, fashion and textile knowledge, material testing & visualization media relations, art direction, innovation and creative techniques, trends, branding, creative entrepreneurship and sustainability all in one. This trip has helped me gain practical skills in developing Botswana’s own fashion industry. It has also exposed me to an in-depth knowledge of trade, collaborating, coordinating, visualization of new fashion designs, patterns and accessories.
Given my commitment to advocating for confidence building, fashion and being part of a highly respectable fashion consultants personnel in Botswana, GaTsh Fros, i am encouraged to provide efficient and developed information in all fields of fashion and culture for Botswana.
This trip gave me a whole new perspective towards business, work, fashion and my life in general. From today onwards, it is my secret ingredient. Only I know what to do from now onwards AND give Botswana fashion a wink of confidence.
THANK YOU TO
A warm thank you to German ambassador to Botswana Ms Annett L Gunther.
Beatrice (Founder of Africa Berlin fashion Day)
Arieta Muray (UK River Island Press Manager)
Koketso Chiepe (International Designer and Gaborone Fashion Weekend founder)
Thank you for the opportunity to experience change, German Federal Office.
for more info contact:
THE MERCEDES-BENZ FASHION WEEK
TILL next time because i have more!!